Looking for a Google Analytics alternative? Try this All-in-One Analytics solution

• By Arden Brantley
• 26-05-2025
• Digital Marketing

Many websites still use Google Analytics today. But more people are starting to look for something better. They want a tool that is easier to use and respects user privacy. Some also want one that shows more helpful data in a simpler way. That is where tools like PrettyInsights , simple analytics, plausible and other come in.

In this article we will talk about PrettyInsights. And that is because PrettyInsights is an all-in-one web and product analytics solution. It is perfect for website owners, marketers, app developers, and agencies. If you are tired of the confusing dashboards and limited tracking in Google Analytics, you will love this tool.

Let’s take a closer look at why PrettyInsights is one of the best Google Analytics alternatives out there today. If you want to find out more about PrettyInsights, you will find more information on their website and how to start free.

Why Do People Want a Google Analytics Alternative?

Google Analytics is powerful, but it can be hard to use. Many people do not know how to find the data they need. Some give up before they even start.

Another big problem is privacy. Google collects a lot of user data. This can be risky for website owners who care about GDPR and similar laws. You might need cookie banners and extra legal steps to stay safe.

Also, not all businesses need complex reports. Many just want to know how people use their websites or apps. They want easy answers, not long setup times and endless dashboards.

That is why people are searching for simpler and safer analytics tools. PrettyInsights checks all the boxes. And is very good with cookies and that way you can avoid GA4 analytics because that is a mess of privacy of your customers.

Meet PrettyInsights: The Best All-in-One Analytics Tool

PrettyInsights is a smart and simple platform. It helps you understand what users are doing on your site or app. It is built for people who want clean, easy-to-read data.

It works for websites and mobile apps. It even has product analytics built in. That means you can see which buttons people click and how they move through your app or site.

There is no need to set up extra code for every event. The platform tracks page views, clicks, scrolls, sessions, devices, and more by default. It is great for people who do not want to spend hours setting it up.

Most importantly, PrettyInsights puts your users' privacy first. It follows all modern privacy laws and does not use cookies unless you choose to. That means you can avoid annoying pop-ups.

Simple Dashboard, Powerful Results

When you log in to PrettyInsights, you see a clean and simple dashboard. It is made for real people, not just data experts.
You can see:

• How many people visited your website
• Where your traffic is coming from
• What pages are most popular
• What devices your users are on
• What actions people take on your site or app

Everything is shown in charts and numbers you can understand. There is no need to click ten times to find your answer. It is all right in front of you.

This saves you time. You can use your insights to grow faster and make smart choices.

Product Analytics Included

PrettyInsights is not just for websites. It is also great for SaaS apps, mobile apps, and software products.

You can track how users interact with your product. For example, you can see if people are finishing sign-ups or where they stop. You can also track in-app behavior like clicks and screen views.

This kind of data is very helpful for product managers and developers. You can use it to improve features and keep users happy. It works great for startups that need clear answers fast.

You do not need to add new tracking code for every button. Most events are tracked automatically or with simple setup steps.

Agency Ready: Help Your Clients with Better Data

Are you running a digital agency? Then PrettyInsights can be a powerful tool for you too.

Many agencies offer monthly reports to clients. But if your data is confusing, your clients might not understand what you are saying. That is where PrettyInsights helps.

You can easily track multiple websites or apps in one account. You can even share live dashboards with your clients. This builds trust and shows the value of your work.

Here are a few ways agencies can use PrettyInsights:

• Show clients how their website is growing
• Track campaign results in real time
• Give clear product usage insights
• Offer privacy-safe reporting without cookie banners

The platform is made to be flexible, so it grows with your agency.

Benefits of Using PrettyInsights

Let’s take a look at the top reasons people choose PrettyInsights over Google Analytics:

1. Easy to Use

The interface is clean and clear. You do not need to be an expert to understand your data. And you can connect lots of websites to the account as long as you remain under the hits count.

2. Privacy Friendly

It follows all global privacy rules. You can track your users without needing to show a cookie banner. Because the app doesnt use cookies and does not track the user outside the app.

3. No Setup Headaches

Just install the script and start getting data. You do not need to set up goals or events one by one. You can however create funnels and conversion path and track conversions, but these are advanced uses which you dont really need to setup if you dont want to.

4. Great for Products and Apps

Track product features, user flows, and engagement with no extra tools. However it has an api to be used on mobile phone apps when you build them. Tracking money and payments from your users is key where.

5. Made for Agencies

Manage many projects from one dashboard. Share access with clients and keep everything simple.

6. Real Time Data

See what is happening on your website right now. No delay, no waiting. It even comes with a mobile app and you can see who is online in your website.

How to Get Started with PrettyInsights

Starting with PrettyInsights is easy and fast. You do not need to install any plugins or go through long setup guides.

Here is what you need to do:

• Sign up for an account on the PrettyInsights website.
• Add your project and choose if it's a website or an app.
• Copy and paste the tracking script into your site’s header.
• Watch the data start to flow in right away.

If you have a mobile app, the setup is just as simple. There are helpful guides to walk you through everything.

You can even invite team members or clients to view the data. Everything is safe and secure.

Is PrettyInsights Worth It?

Yes. If you want a tool that makes your life easier, PrettyInsights is a great choice. You do not need to learn anything complicated. The data you see is clear, useful, and ready to act on.

You also get peace of mind with full privacy support. No more stress about breaking data laws or annoying users with pop-ups.
Whether you run a blog, a store, a startup, or an agency, this tool is made for you.

Final Thoughts

Google Analytics used to be the only option. But times have changed. Today, people want analytics that are simple, powerful, and respectful of privacy.

PrettyInsights is the best choice for anyone looking for an all-in-one solution. It works for websites, apps, and agencies. You get great data without the stress.

So if you are looking for a Google Analytics alternative, give PrettyInsights a try. You will be glad you did. And you will find the best combo between website analytics tools, product analytics and will be even better if you are an agency and looking for agency analytics.