Boost Your Online Presence: How Marketing Plugins Can Drive Traffic to Your WordPress Site

• By Inam Ullah Dar
• 31-05-2024
• Digital Marketing

In today's digital landscape, a solid online presence is vital for small and large businesses. You cannot successfully run your digital marketing campaigns without enhancing your site's performance and leveraging your social media reach. WordPress is one of the most versatile and user-friendly platforms. It can be essential in engaging your customers and enhancing your brand's global visibility.

If you have a WooCommerce store, you must know at least a few WordPress plugins such as WooCommerce product video for showing your products in action. All online stores use these plugins because of their effectiveness and functionality. Most stores use these plugins to speed up their websites, make their sites user-friendly, derive more traffic, and enhance their site's visibility by engaging an extensive network of customers.

In this blog, we will discuss what WordPress plugins are and how significant they are in improving your online presence and driving more traffic to your WordPress sites. Let's go straight away to the topic.

What are the WordPress marketing plugins, and how can they derive more traffic to your WordPress websites?

A WordPress plugin is software that extends WordPress's core functionality. It is a package of code that makes it easier to enhance your website's functionality. WordPress plugins are 'plugged into' your websites to improve and expand their functionality, just like apps on your smartphone.

There are multiple reasons to add these plugins to your website. For example, they increase your website's loading speed and make it user-friendly. They also enhance your website's visibility on the SERPs by adding SEO elements to your product pages. Many WordPress marketing plugins are available that derive traffic to your websites. Below, we will discuss 10 of these marketing plugins in detail:

10 WordPress Plugins that can Drive more Traffic to your WordPress Site

1. OptinMonster Plugin

OptinMonster is one of the most powerful WordPress plugins that can help you generate more website traffic. This is the best conversion rate optimization toolkit for WordPress sites. It turns your website visitors into your potential customers. It makes your website user-friendly and easy to navigate. Its features like drag and drop form builder, exit-intent technology, A/B split testing, and built-in analytics help boost conversions. It grows your email list by converting your users into your email subscribers.

OptinMonster's drag-and-drop form builder makes your websites attention-grabbing and eye-appealing by creating WordPress popups, spin-to-win coupon wheels, floating bars, slide-in option forms, etc.

Your email list convinces your visitors to sign up for your account. You have to set up an email newsletter to notify your subscribers that you have new updates for them. Your updates may be in the form of your blog posts, new discount offers, a new product in the shop, any new upcoming event, etc. Thus, you can derive more traffic to your website by simply installing this plugin.

Not only this, but OptinMonster's exit-intent technology also enables you to convert your abandoning visitors into potential subscribers or customers. This technology automatically detects the visitor who is about to leave your site and displays him a popup instantly, making you stay there for some more time.

2. PushEngage Plugin

PushEngage is another powerful WordPress marketing plugin and the best web push notification software. It helps you attract website visitors and turn them into regular blog raiders, loyal fans, and forever customers. PushEngage enhances user engagement, as its name suggests, and makes your site user-friendly. Thus, it helps you get more subscribers, boost your sales, and grow your business.

Installing this plugin lets you send marketing emails to your visitors long after visiting your website. PushEngage thus helps you expand your marketing campaigns, engage more visitors, and derive more traffic to your website.

This plugin is amazing at boosting user engagement and conversions. The website using it has more subscribers who have yet to purchase its premium version.

This plugin also allows you to create personalized notifications with different titles and images and segment subscribers.

3. MonsterInsights Plugin

MonsterInsights is one of the most popular WordPress marketing plugins in the WooCommerce community. It is the best Analytics solution for WordPress websites. It has more than 3 million active installs. It would help if you had no technical expertise or coding skills to add this plugin to your WooCommerce store. You need no editing code to add Google Analytics to your website.

Furthermore, by installing MonsterInsights, you can view your analytics reports directly from your dashboard. This plugin tracks your website's traffic, analyzes your visitors' behaviour patterns thoroughly, and provides insights about how you can overcome your weaknesses and improve your website's performance.

This software allows you to trace where your visitors are, why they visit your website, and which content they are more interested in. Moreover, it even finds out the links clicked by your customers and the files they downloaded. Using this data, you can customize SEO elements on your website to derive more traffic and increase your conversions.

4. Revive Old Posts Plugin

Refreshing your old posts is one of the best digital marketing strategies you can follow to increase your organic traffic and new conversions. Revive Old Posts is one of the best WordPress marketing plugins for this purpose. This plugin is also known as a social media plugin because it keeps your old content on social media platforms.

Revive Old Posts automatically retrieves old posts from your archive and shares them on your social media profiles, such as TikTok, Instagram, Twitter, Facebook, Snapchat, etc., at regular intervals.

By installing this plugin, you can renew your old posts, target your new audience network, and drive more traffic to your websites, thus increasing lead generation and conversion rates. This traffic-engaging plugin can also help you attract the attention of your old customers and keep them engaged in your content.

Revive Old Posts also enables you to increase your brand's visibility worldwide by adding elements to your pages and improving their search engine rankings.

5. All in One SEO (AIOSEO) Plugin

As its name shows, All-in-One SEO (AIOSEO) is also the best WordPress marketing plugin. It has a complete package of tools and functionalities to optimize your site. You need no coding skills to install and utilize this plugin.

This plugin makes your website user-friendly and gives an intuitive user interface that enhances your user experience. It adds SEO elements to your site and optimizes it for top rankings in search engines like Google.

Moreover, by installing AIOSEO to your WordPress website, you can add XML sitemaps, meta tags, and titles, track and fix broken links, and more to enhance your website's performance.

This plugin also has a feature called Author SEO, which enables you to draw on your experience and expertise to meet Google's E-E-A-T content guidelines and improve your keyword rankings.

Additionally, AIOSEO helps you optimize your site for social media handles like Instagram and Facebook and allows you to add thumbnails for these platforms.

These features of AIOSEO enable it to drive more traffic to your website, increase your conversions, and boost your sales.

6. Uncanny Automator Plugin

Uncanny Automator is another one of the best WordPress marketing plugins. It is an automation plugin that facilitates your site's repetitive and manages workflows.

This plugin is easy to install, has a simple interface, and is user-friendly. Installing Uncanny Automator lets you fuse your various plugins and make them cooperate to perform diverse tasks.

It allows you to manage your workflows without using any editing code. For example, once you publish your article on your website, this plugin will automatically publish the same article on your social media profiles.

Furthermore, this plugin allows you to integrate Google Sheets with WooCommerce and connect Slack with WordPress. In addition to all these functionalities, it also helps you create various automation recipes by supporting more than 100 different WordPress plugins and more than 1000 different actions.

7. Subscribe to Comments Reloaded Plugin

Subscribe to Comments Reloaded plugin is also among the top trending social media plugins. It is very famous among WordPress and WooCommerce communities because of its unique features and additional functionalities. This plugin enables users to subscribe to comments on your blog posts. Upon every new comment, the subscribers will get an email notification.

Subscribe to Comments Reloaded drives more website traffic, enhances conversions, and boosts sales. We know that audience comments are the best tools to improve user engagement.

By installing this plugin, you enable your site visitors to visit your site and participate in discussions. It would help if you had no technical expertise to use this plugin. You need coding skills to install and add this plugin to your site.

8. RafflePress Plugin

RafflePress is another one of the best WordPress marketing plugins. It is also known as a giveaway WordPress plugin.

This plugin enables you to create online contests for your site and derive more traffic. RafflePress has a simple and user-friendly interface that uses formers and advanced customers.

Installing this plugin will add a drag-and-drop giveaway builder to your website. This plugin offers various options to tailor your giveaway. You can also use default templates to optimize your website.

RafflePress is a viral plugin among WordPress and WooCommerce communities because of its bonus entries to new users. You can get as many rewards as possible by sharing the giveaway on your social media profiles. This feature of this plugin is unique, which makes it top trending on social media channels. You can also derive more traffic to your website and boost your sales.

9. W3 Total Cache Plugin

The basic functionality of W3 Total Cache plugin is to speed up your website and enhance its performance by reducing its loading speed.
By using this exceptional plugin, you can make your website user-friendly and intuitive for your customers. Your visitors may abandon your site if it takes a long time to load. After waiting for a few seconds, they get frustrated and leave.

Furthermore, W3 Total Cache is super easy to use and install. You don't have to learn coding skills to run and utilize this plugin, which makes it the best option for both beginners and advanced WooCommerce store managers.

These remarkable features of this plugin enhance your brand's visibility in search engines and boost your keyword rankings in SERPs. With a better user experience and top rankings, your site derives more traffic and increases conversions.

10. Shared Counts Plugin

Last but not least, Shared Counts is also a top-trending WordPress marketing plugin or social media plugin. This plugin's most striking feature is its ability to add a social media sharing button to your site.

By installing this plugin, you can add the social buttons of all your social media channels to your WordPress website. You can easily apply the TikTok sharing button, Facebook sharing button, Twitter tweet button, and Snapchat sharing button to your site.

It is super easy to add and utilize this plugin. It would help if you had no technical expertise to use the Shared Counts plugin. You can display the social share button on your website anywhere you consider them fit.

Its social sharing option makes your website eye-appealing and attention-grabbing. With its intuitive interface, Shared Counts helps you reach a large audience, engage more customers, drive organic traffic, boost conversions, and increase sales.

Conclusion

A WordPress website is the best option if your website could be faster at deriving more traffic. This helps you boost your online presence and easily reach a large audience. WordPress contains many plugins and tools that increase your website's performance and derive more organic traffic. I have provided you with a list of the 10 top trending WordPress marketing plugins. By adding these plugins to your website, you can enhance your website's functionality, making it user-friendly and super easy to use.

These plugins add SEO elements to your website and improve its rankings in search engines. They are extremely important for your site's overall performance and for enhancing your sales.

Installing these exceptional plugins allows you to stand out from the crowd and outclass your competitors. Install them to drive your site traffic and boost your sales to the next level. Best of Luck for the next time!