Email Marketing 101: Bulk Emails & 5 Other Tips for Higher Conversion Rates
By Adeendren Iyan
Are you looking for ways to boost the conversion rates of your email campaigns? Or are you struggling to convert potential leads into customers with email? If yes, then your emails probably need some work.
Email marketing is the use of email to promote a business’s products or services while building relationships with current and prospective customers. It can include exclusive offers for customers, sales promotions, company updates, and newsletters.
With the number of worldwide email users expected to grow to 4.2 billion by 2022, email marketing can offer businesses a good return on investment. In fact, email marketing generates $38 in return for investment for each $1 spent. Moreover, when done right, email marketing keeps existing customers engaged with your brand and generates leads.
Here are some valuable tips that you can use to increase your conversion rates.
1. Bulk Emails
Sending thousands of messages to individual email subscribers can be taxing and unsustainable because of the efforts involved. There is a better way with bulk emails. Bulk email is a kind of email messaging sent to a large group of recipients simultaneously. It is a convenient and cheap way to spread the word about your product and services.
It is difficult to measure the success rate of an ad in the newspaper or a printed mail sent to prospective customers, but that’s not the case with bulk emails. Bulk email lets you track who received your email, who opened it, who read it, and much more. Then, depending on your clients' responses, you can customize your email campaigns to make them more effective.However, it’s important to note that subscribers may consider bulk mail spam if its marketing is not correctly handled.
Here is how to send a bulk email without spamming.
Your email should contain an unsubscribe link.
Don’t send emails daily.
Avoid using suspicious documents, files, and links.
Send relevant content to your customers.
2. Create a Sales Funnel
A sales funnel is a step-by-step sales process that potential clients go through to become a customer. Each step of the sales funnel takes the prospect one step closer to a buying decision.
We can broadly divide the stages of a funnel into three parts:
Awareness stage–The awareness stage is when the potential client has found out about your business and how your product will benefit them.
Consideration stage–In this stage, the potential client expresses interest in your product by browsing your site.
Decision stage–This is the final stage when the potential client gets to the point of conversion and buys your service or product.
Your sales funnel shows the potential path clients take. In other words, it helps you know what prospects are doing at the three stages of the buying process. These valuable insights let you create targeted messages relevant to the client and convert more potential clients into paying clients.
3. Use Pop-Up Forms
We all hate pop-ups, don’t we? They are annoying, intrusive, and distracting.
Yet, for all the bad rap they receive, marketers still use pop-ups to maintain user engagement. Pop-ups can increase subscription rates, boost revenue and increase sales, and grab visitors' attention when used correctly. After analyzing 2 billion pop-up ads, Sumo reported that the average conversion rate for all pop-ups is 3.09%, with the top 10% highest-performing pop-ups averaging a 9.28% conversion rate.
The trick is to use them properly. Here are some tips for creating meaningful, engaging, and relevant pop-up forms.
To capture the user’s attention, choose the correct time for your pop-up entry. A pop-up form shouldn’t appear the moment a person opens your page, nor should it appear too late.
Personalize your pop-ups and create according to the needs of your audience.
Choose opt-in options to create engaging pop-up forms.
Make your pop-up forms more effective by including enticing offers.
4. Use Visuals
We respond to and process visual information better than any other information. In fact, our brain processes visual content 60,000 times faster than text. When used appropriately, visuals in emails can increase click-throughs and drive conversions. That’s why visuals are so crucial to marketing. As a matter of fact, an Adobe Digital Index study reported that posts with pictures create 650% higher engagement than all-text posts.
Visuals like infographics, logos, graphics, and charts are super appealing and increase audience engagement. Enthralling visuals add creativity to your message and bring your email to life. What’s more, they can connect your visitors to your message and engage them to the point of buying. Moreover, by adding relevant visual materials to your post, you’re building more credibility for your content.
5. Use an Actionable, Clear, and Powerful Call to Action
Call to action (CTA) is one of the essential components of a successful email marketing campaign. The fact is, many individuals rely on the CTA at the end of the page to make a decision. They’ve gone through your content, are interested in connecting with your company, and search for the CTA button to know about the next steps.
Ellie Mirman, VP of Marketing at Toast at the Unbounce’s Boston Road Trip stop, shared how emails with a single CTA increased clicks by 371% and sales by 1617%. The numbers are too good to be true. But it’s a fact: a clear CTA can significantly improve your conversion rates and improve your sales margin. To get the maximum impact from your CTAs, use bold, contrasting colors like orange, yellow, and red that stand out from the rest of the page. Also, make sure your CTA’s vocabulary is actionable and clear. These attract the attention of subscribers and push them to take action.
6. Create a Sense of Urgency and Scarcity
Urgency is one of the best ways to increase your email engagement and conversion rate. You can use a sense of urgency and scarcity to encourage prospects to buy. Craft your message in such a way that it conveys a sense of scarcity to the visitor. Statements like "Hurry, offer ends Monday" and "20% off for the first 50 customers" urge consumers to make immediate purchases.
Making subscribers feel like they're about to miss out on an excellent opportunity effectively boosts conversions. However, use urgency in moderation. Do not pressurize your potential prospects every time, or they’ll stop paying attention to your offers.
Email marketing can help boost your brand awareness, increase customer engagement, and create huge sales volumes. Besides this, emails offer you a great way to increase the number of conversions and promote your products or services. We hope the tips mentioned above will help increase conversions and encourage your clients to return.